3 Must-Have B2B Marketing Tools for Brand Progress

Keeping on top of the latest tools available is crucial if you want to run a successful brand! Here are 3 must-have B2B marketing tools for brand progress!

 

It doesn’t matter whether you are a marketing expert or a business company that is new on the market, keeping on top of the newest tools available is really important if you want to take your brand to the next level.

As you probably noticed, the competition is huge on the market and you need to do everything you can to differentiate yourself and your business from the crowd. For starters, you can take advantage of the most important B2B marketing tools.

In this article, we are going to present you the best B3B marketing tools for brand progress:

  1. Pardot – If you are looking for the best tool for marketing automation, look no forward as Pardot is all you need. Having a powerful marketing automation tool is crucial, as it will show you all the interactions your prospects have had with your brand – the emails they clicked, the blogs they have read, the product pages they looked at, the videos they watched, and much more. This information will help you enrich every conversation you have in the future with your potential clients.
  2. Wistia – This is the perfect tool for video hosting. If a video is a part of your marketing mix, and it should be, Wistia will definitely assist you. People love videos and as a marketer, you need to use video at different stages of your marketing strategies. This tool will offer you two key things that you are looking for in a video hosting such as analytics and customization. Analytics will help you evaluate the performance of the video while customization will help you choose the best method to present the video on your website.
  3. Unbounce – This tool is specially designed for landing pages. Regardless of the type of B2B business you are running, it is quite possible that collecting leads is an essential part of your marketing efforts and goals. Landing pages are the entrance to your site, allowing you to focus on a specific objective rather than distracting online visitors with something else your site has to offer.

So, are you ready to take your B2B brand to the next level? If you know or use other tools, please don’t hesitate to share with us.

 

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