The Best B2B Instagram Tips to Follow This Year

You know what they say – New year, new trends! Read and discover the best B2B Instagram tips you need to follow this year!

 

Instagram is without a doubt the most powerful tool on the market today, with more than 800 million monthly users, you can’t allow yourself not to use it, especially if you are a B2B brand.

As a matter of fact, you have to use this tool more than ever.

There are thousands of businesses and brands, as well as, high-profile B2B companies using Instagram to engage with their customers, drive brand awareness, and attract new potential clients.

So, in order to inspire you to use the power of Instagram this year, we have decided to share some of the best B2B Instagram tips you must put into practice right now:

  • Use real-time, authentic, and user-generated content only – In this year, you need to forget about stock photography, as well as, staged promotional photos as it is time to be authentic and go real-time. Everyone on Instagram, including your potential clients and leads want to see original content that offers a personal peek into your brand’s culture and your selection of products.
  • Get involved in your business niche – You need to stop looking at what is going on inside and get involved in your business niche. It is crucial that you not only post photos on your Instagram profile but also partake in a wider conversation. You need to reply to your followers, leave a response to your community, and start a conversation with your potential customers. Take a time to make a research, analyze, check out other Instagram profiles, and leave a friendly comment from time to time.
  • Tell a story with every post – It is proven that the businesses that tell the most unique and interesting stories on Instagram build the largest groups of followers. So, if you want to attract people to your B2B organization, you need to get them to engage with your account. You need consistent and authentic visual storytelling.

Follow these tips and take the time to analyze Instagram and its ultimate power. This tool certainly holds great potential for all B2B brands when used in the right way. So, consider our tips and take advantage of Instagram in the new 2018! You will see and experience amazing results, we can guarantee you that!

 

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